Bluefish AI

Boost AI Visibility with AI Funnel Insights

Jing Feng
COO

Introducing Bluefish AI Funnel Consumer Insights

We are excited to announce the launch of AI Funnel Consumer Insights as part of Bluefish’s AI Marketing Suite. This powerful new capability provides brands with visibility into how AIs guide in-market shoppers in their category, including how and which key topics are prioritized as part of decision making. Understanding these core narratives is essential for brands to remain competitive as AI transforms how consumers discover products.

Why are AI Funnel Consumer Insights important?

Consumers are increasingly turning to AI for search and discovery, relying on large language models for personalized, conversational advice. AI offers proactive and succinct guidance, helping consumers move through the process of discovery and research at lightning speed. As a result, brands have limited surface area to influence customer perceptions. In the new AI-enabled shopping funnel, it is critical that brands optimize their presence and narrative for topics prioritized by AI. Using AI Funnel Consumer Insights, brands can align content and keywords with AI priorities to ensure continued inclusion in the developing AI shopping funnel.

With Bluefish’s AI Funnel Consumer Insights, brands can answer critical questions

How is AI advising consumers about my product category?
What topics and narratives are most emphasized by AI?
What is AI guiding consumers to care about most, and does my messaging align?
Is my brand winning in the key consideration areas that AI surfaces?

What should brands do with these insights?

Actionable ways brands can leverage AI Funnel Consumer Insights to align with AI-driven priorities include:

Optimizing Website Content — Audit and update websites to address AI-prioritized topics.
Integrating with SEO Efforts — Incorporate terms and phrases prioritized by AI into SEO strategy to enhance discoverability.
Enhancing Product Detail Pages (PDPs) — Highlight attributes and topics that AI considers most relevant into product descriptions.
Building Thought Leadership — Develop whitepapers, articles, and bylines focused on AI-prioritized topics to boost authority and visibility.
Identifying Influencers — Use Bluefish AI’s source reporting capabilities to identify and track influential sites/URLs shaping AI priorities. Partner with frequently cited sources to enhance brand credibility and visibility.

How can brands win market share in AI?

As AI evolves, it will increasingly influence shopping journeys and arbitrate the information consumers receive. For brands to remain visible and relevant, mirroring AI-driven narratives is crucial. Bluefish’s AI Funnel Consumer Insights arms brands with the insights needed to effectively tune content, refine messaging, and structure data for AI alignment. The ability to swiftly adapt to AI priorities will set the winners apart from the losers in the race for consumer attention.