Bluefish puts your brand back in the driver’s seat with AI Search

Gain visibility, manage risk, and optimize how AI portrays your brand to consumers

Transform your workflow

Allison Gaffney with OpenAI

Drive brand performance across every AI touchpoint

Visibility

Track, measure, and improve brand visibility across leading AI platforms.

Influence

Shape your brand's narratives within AI-generated content.

Control

Manage brand data in secure and optimized ways.

Built to support the full spectrum of AI marketing needs

AI Visibility

Ensure your brand is present and prominent in AI-generated results. Bluefish tracks how and where your brand appears, helping you win share-of-voice across new AI search and discovery channels.

• Measure positioning, accuracy, visibility, and favorability
• Optimize performance by audience and channel
• Compare and benchmark against key competitors

AI Content Optimization

Optimize every piece of content for AI-first platforms. Bluefish analyzes millions of data points to provide tailored recommendations that drive performance impact.

• Notifications to surface top-impact recommendations
• Understand AI’s influence on the purchase funnel
• Diagnose impact and influence of top performing content

AI Brand Safety

Protect your reputation in an era of AI hallucinations. Bluefish continuously monitors for risks, flags inaccurate or harmful mentions, and equips you with actionable controls to ensure accurate and safe brand representation.

• Protect brand reputation across AI channels
• Detect critical negative mentions and hallucinations
• Create custom prompts to track any topic

AI Commerce

Increase sales by ensuring your products are visible and chosen across agentic commerce platforms. Bluefish enhances discoverability and conversion using AI-optimized product and brand data.

• Manage and publish AI-ready product and brand data
• Optimize for ACP (Agentic Commerce Protocol)
• Insights-driven feedback loop for data optimization

Take the next step

End-to-end management for the entire marketing organization

Search Teams

Bluefish empowers search teams to translate proven SEO strategies to the AI channel, ensuring brands remain visible, relevant, and competitive in AI Search.

• Evolve GEO search strategy
• Manage technical GEO workflows
• Build customized programs using existing expertise

Content Teams

Bring data-driven insights to your content. Bluefish equips content teams for the AI channel by uncovering narrative gaps, surfacing authoritative content, and showing where external sources can reinforce AI presence.

• Identify missing or incorrect brand narratives
• Optimize structure and copy for 1P and 3P distribution
• Measure and track affiliate ROI

Brand Marketers

Bluefish helps brand marketers shape how AI systems interpret and communicate their brands. Leverage the platform to guide brand strategy, inform product development, and identify and monitor audience segments and their evolving needs.

• Strengthen AI brand strategy
• Track AI audience priorities
• Monitor AI performance

PR Teams

Bluefish helps PR teams track and protect brand reputation in the AI channel by monitoring emerging narratives, detecting early risk signals, and ensuring AI systems convey the brand accurately and responsibly.

• Monitor brand AI sentiment
• Identify AI brand risks
• Flag AI hallucinations

Speak with one of our AI Marketing experts

Connect with an AI Marketing specialist to learn more about how Bluefish can elevate your brand's presence and performance across AI channels

Request a demo